Comment

Compare the following pairs of extracts from press releases and decide which of the two is appropriately preformulated and why.

Question 1

1

RALEIGH, NC -- August 22, 2003 --- Yesterday afternoon we added another category to our Internet directory of authors, experts and spokespersons here: "Hosts of Notable Web Sites".

2

RALEIGH, NC -- August 22, 2003 --- On August 21 Guestfinder Inc., based at Raleigh, NC, added another category to its Internet directory of authors, experts and spokespersons: "Hosts of Notable Web Sites".

Extract 1

Extract 2

no preformulation

preformulation

yesterday afternoon
we
our
here

on August 21
Guestfinder Inc.
its

Question 2

1

Guestfinder makes it extremely easy for media professionals to find not only the best story ideas, but in all cases, incredibly quick access to those who can bring those stories to life.

2

Guestfinder makes it easy for media professionals to find not only story ideas, but in most cases, quick access to those who can bring those stories to life.

Extract 1

Extract 2

no preformulation

preformulation

extremely easy
the best ideas
in all cases
incredibly quick

easy
ideas
in most cases
quick

Question 3

1

Our unique WWW Rockabilly Hall of Fame is 'the' stop and bookmark for rock 'n roll and country web surfers. Our site has a very large reference department as well as all listings of current concerts. Our mail box is always crowded with the best new and old CDs and vinyl, crying to be heard and publicised.

2

The WWW Rockabilly Hall of Fame has a reference department as well as listings of current concerts. The site's mail box offers new and old CDs and vinyl.

Extract 1

Extract 2

no preformulation

preformulation

unique
'the' stop ...
very large
Our mail box
is always crowded with
the best
crying to be heard and ...

The site's mail box
offers