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Reading the ad
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Job offers have to look as attractive as possible. They are a way for a company to find new staff, but increasingly they are also becoming marketing tools. Before you decide whether or not a job offer is attractive, you should read it carefully. No job advertisement is ever completely true. But no advertisement is ever completely false either. Ads often contain a great deal of concrete information. You can find this information in concrete facts and figures and in the use of specific vocabulary. The way an ad is written can give away quite some useful information. |
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