|
|
|
Boilerplate
|
|
Often the final paragraph includes a so-called boilerplate: i.e. it provides a short profile of the organization that issues the press release: what it does, where it's located, etc. Again, it's the kind of information that the journalists probably need to make sense of what's in the press release; at the same time, it's a fine preformulation since the same info can be useful for the journalists' own readership. Here's an example: Ostriches On Line is based near Chicago, IL USA, and has a UK office and farm near Manchester. The company imports and exports Ostrich products including meat, leather, feathers, eggs, livestock and reference material to over 85 countries around the world. The company also publishes the world's largest Ostrich newsletter with over 11,000 subscribers in 115 countries. |
|
|
|
|
